SPALDING X JORDAN
The Spalding x Jordan collaboration represents a pioneering fusion of high-performance athletic wear and contemporary fashion, specifically designed for women who are passionate about both sports and style. This partnership is dedicated to creating an innovative line of apparel that enhances athletic performance on the basketball court while embodying a chic aesthetic for game day fan wear and everyday wear.
Through the integration of both brands' esteemed legacies, this collaboration aims to empower female athletes, celebrate their distinctive styles, and promote the advancement of women's basketball and the overall culture of women's sports. The two legacies of Jordan and Spalding have come together to give birth to a renewed vision for women’s athletic wear, creating a dynamic line that champions confidence, style, and empowerment in sports.
JORDAN BRAND
Established in 1997, initially focusing on basketball footwear and apparel associated with Michael Jordan. Over the years, it has expanded its commitment to women’s sports by promoting female athletes and supporting initiatives that empower women in basketball, including partnerships with the WNBA and women’s NCAA teams.
Founded in 1876, it is a pioneer in sports equipment, known for producing high-quality basketballs and gear. Its longstanding support of women’s basketball includes being the official game ball supplier for the WNBA and providing equipment for NCAA women’s teams, reinforcing its dedication to promoting and advancing women's sports.
SPALDING
Now, the two brands have come together to collaborate and unite on the court once again to bring you SPALDING x JORDAN.
The mission of the Spalding x Jordan collaboration is to develop high-quality, stylish apparel that enhances performance on the court and elevates game day experiences for female athletes and fans. By championing women in sports, we aim to inspire confidence, foster community, and drive greater visibility and support for women's basketball.
To empower women in sports by seamlessly blending fashion and performance, creating a vibrant community that celebrates athleticism, style, and the incredible impact of female athletes in basketball and beyond.
VISION
GOAL
The reasoning behind this collaboration is to address the growing demand for stylish, functional apparel that resonates with women who are passionate about sports. By highlighting the importance of fashion in athletic culture, we aim to create excitement around women's sports, particularly the WNBA and Women's NCAA to encourage more women to engage with and support their favorite teams and athletes. This collaboration seeks to not only promote athletic performance but also to redefine what it means to be a fan, empowering women to express their individuality and pride in both sports and style.
The mission of the Spalding x Jordan collaboration is to develop high-quality, stylish apparel that enhances performance on the court and elevates game day experiences for female athletes and fans. By championing women in sports, we aim to inspire confidence, foster community, and drive greater visibility and support for women's basketball.
MISSION
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For this campaign to began with inspiration from cultural phrases like "F*ck It, We Ball, We Move Through It All," and "Baller Shot Caller," leading to the hashtag #BallWithConfidence. Research focused on the long-standing relationship between fashion and basketball, drawing from iconic moments such as Missy Elliott's oversized jerseys and the evolution of sports shoes into streetwear. We aimed to showcase how women's fashion and sports, particularly basketball, have always intertwined, propelling the sport forward. By highlighting this connection, the campaign emphasizes how fashion empowers female athletes and fans, pushing the culture of women’s basketball to new heights, from the WNBA to everyday streetwear.
CONTENT PLANNING & IDEATION:
FEED PLAN & BRAND IDENTITY
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Monday: Introduce the hashtag campaign with a teaser.
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Mid-week: Post a countdown leading up to the apparel launch.
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Friday: Officially launch the hashtag campaign, driving awareness for the collaboration.
COPYWRITING
In developing the copywriting strategy for the Spalding x Jordan brand collaboration pitch, I focused on creating anticipation and engagement, specifically targeting women who are passionate about both sports and fashion.
The tone was crafted to be energetic yet empowering, aligning with the collaboration’s mission of celebrating women’s contributions to basketball, including the WNBA and women's NCAA teams.
Through a combination of teasers, countdowns, and live engagement during the WNBA Finals, I aimed to build excitement and drive interaction. Calls to action encouraged the audience to share their personal styles, creating a community-centered approach that highlighted the intersection of fashion and sports.
WEEK BEFORE FINALS:
WEEK OF FINALS:
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Monday: Share style tips, encouraging fans to combine fashion and sports.
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Mid-week: Engage with followers, asking how they’re styling their gear.
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Friday: Celebrate women in sports, particularly in the WNBA and NCAA.
DURING GAME DAYS:
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Post live updates, and after each game, ask followers how they styled their Spalding x Jordan gear using #TheLÁVOWay.
POST FINALS:
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Next Monday: Recap all the styles shared under #BallWithConfidence and showcase fan looks to keep the community engagement going.
For this campaign to began with inspiration from cultural phrases like "F*ck It, We Ball, We Move Through It All," and "Baller Shot Caller," leading to the hashtag #BallWithConfidence. Research focused on the long-standing relationship between fashion and basketball, drawing from iconic moments such as Missy Elliott's oversized jerseys and the evolution of sports shoes into streetwear. We aimed to showcase how women's fashion and sports, particularly basketball, have always intertwined, propelling the sport forward. By highlighting this connection, the campaign emphasizes how fashion empowers female athletes and fans, pushing the culture of women’s basketball to new heights, from the WNBA to everyday streetwear.
CONTENT PLANNING & IDEATION:
The campaign focuses on the Spalding x Jordan collaboration, celebrating the intersection of fashion and women's basketball. It encourages women to showcase their unique styles by sharing how they wear their jerseys both on and off the court. By promoting awareness and excitement around women's sports, particularly highlighting the rebranded comeback of the WNBA, the campaign aims to empower female athletes and elevate their influence in the sports world.
WHAT :
WHEN:
WHY?
WHERE:
Dropping Oct 8th 2024 the start of the WNBA Finals
To promote awareness and excitement around women in sports, specifically highlighting the rebranded comeback of the WNBA. Aiming to create a buzz and raise overall awareness of women's sports, celebrating the talent, strength, and style of female athletes.
On all social media platforms with special focus on Instagram and TikTok
🌟 We Want to See You Shine! 🌟
Show us how you style your Spalding x Jordan gear! Flaunt your best fits or unique designs that blend fashion and sports. Drop a video showcasing how you ball on and off the court. Use the hashtag #BallWithConfidence to share your looks, and let’s celebrate women in sports together! 🙌🏀✨
#BallWithConfidence
What Was Executed:
Strategy
Branding
Research
Photography
Photo Editing
Graphic Design
Content Creation
Creative Direction
Social Media Content
Social Media Marketing
Brand Partnership Campaigns
