Looking for a Lemonade
that's top-of-the-line. Cute face, Great Taste...
Tired of the same old traditional lemonade flavors?
So is Tropical Jam, a company that handcrafts lemonades that are bursting with high-quality flavors that add a little razzle-dazzle to your day leaving you saying WHAT A REFRESHING BLAST!
REFRESHING
BLAST!
I built the Tropical Jam brand from the ground up to reflect its vision at every touchpoint.
The brand identity and packaging were designed to evoke a nostalgic feeling of lounging by the beach on a hot sunny day, cooling down with a refreshing drink... that just so happens to be Tropical Jam, of course.
With an expanding range of products, Tropical Jam has become a beloved beverage for the masses.
To stand out on a shelf full of mundane, Tropical Jam needed a brand that not only exuded 'fun, playful, and bold' but also unmistakably conveyed 'new and refreshing' to consumers.
Have your tastebuds jammin with unique and delicious flavors
Tropical Jam needed a way to stay connected and sustain curiosity by keeping their finger on the pulse, inviting everyone to ask, 'What's Ya Flava?' through a monthly email newsletter.
ALL UP IN THE LEMONADE
and don't know the flavor but you could
Hate to say goodbye but excited to see how the brand continues to develop and grow.
What Was Executed :
Strategy
Branding
Graphic Design
Content Creation
Market Research
Creative Direction
Social Media Content
Social Media Marketing
Integrated Marketing Communications